Recently the developers of Fall Guys made probably the wisest decision of their lives: they switched their dying project to the F2P (free to play) distribution model. As one would expect, this gave the game a sharp boost in “online”: According to Mediatonic studio representatives, twenty million users played Fall Guys in just the first forty-eight hours after switching to F2P.
On the one hand, this is a truly staggering result. On the other hand, it’s important to remember that Fall Guys is a very specific game, and a repeat success won’t last long either. Certainly, we would like to be wrong, because if the project managed to attract such a huge audience, its authors are obviously doing something right.
After moving to a conditional free-to-play model, Fall Guys on PC began to be distributed through the Epic Games Store. Owners of Steam-versions, who purchased the game during the “first phase” of its existence, retained access to them, as well as received in-game gifts “for loyalty”.