VK’s gaming division, which bears the highly anticipated name VK Play, has announced new profit-sharing terms to support game studios that want to add their projects to the platform’s catalog. The relevant information was shared by the company’s employees in a conversation with journalists Kommersant.
It is reported that the site commission will be only 5% (previously it was 30%), including the commission of payment systems. Developers will receive 95% of the proceeds. Updated conditions for the first time will work for emerging projects, which have not yet had much of its audience, and for the studios, which themselves bring users to the game.
“Kommersant” also specifies that at the start VK Play provides up to 350 thousand impressions to the project in order to determine the metrics of the product and on the basis of the data to offer the volume of further display of impressions and traffic.
The new program also applies to PC ported mobile games, which bring developers 10-15% of revenue from in-game applications. For such projects in advertising networks there is a separate auction for the purchase of advertising from mobile games and various platforms are also available to promote their project.