During the inspection of Activision Blizzard’s purchase of Activision Blizzard by. Microsoft the FTC and European Commission are in charge of making sure the deal goes through. The regulation must go through the verification of at least 20 countries, and thanks to the Brazilian commission we managed to get some very interesting information about the purchase. Competing entities were questioned regarding the purchase of Activision Blizzard in order to find out if this purchase would affect its business system in any way.
Microsoft says buying Activision won’t give them a competitive advantage
As it is already known, Sony was the only company that did not agree with the purchase that Microsoft wants to make, leaving in their statements a couple of very interesting facts such as that. Xbox Game Pass has no rival according to Sony.
Xbox Game Pass is unrivaled according to Sony.
Thanks to the ResetEra’s thread we know what were Sony’s statements against the Activision Blizzard King purchase. One of the main reasons is the successful war title Call of Duty, which with each annual installment brings a large sum of profits to the Japanese company.. For the moment, Sony finds itself unable to develop a title that matches or surpasses this great Activision titan, and, despite having a large arsenal of exclusive games that attract many gamers to its ecosystem, Sony believes that Call of Duty is a decisive factor in the choice of game ecosystem, see also as. “console to choose for each generation”.
Call of Duty isn’t Sony’s only drawback, obviously. According to PlayStation’s manager, Xbox Game Pass is unrivaled, grabbing between 60 and 70 percent of all gaming market subscriptionsfar outstripping other subscription services such as PlayStation Plus Premium, Google Stadia and Amazon Prime Gaming. These figures are hard for Sony to beat, but it is a bit ridiculous to compare recent services, in this case PlayStation Plus Premium, born from what Game Pass has created (Service with more than five years in the market).
Sony considers the purchase of Activision Blizzard by Xbox as closed.
In closing, the inclusion of Call of Duty and more Activision Blizzard titles on Xbox Game Pass could put any company out of the competition, as creating something that competes directly against Microsoft’s subscription service can take years and large amounts of money.